Ashraf Bin Taj is a seasoned business leader turned entrepreneur with extensive executive experience across leading multinational and local organizations. He began his career at Berger Paints (BD) Limited in 1995, followed by nine years at Nestlé Bangladesh Ltd, where he held diverse roles in sales, marketing, and communications, before serving as Business Director at ACI Consumer Brands. In 2013, he co-founded IDC Bangladesh PLC. As Managing Director, he has built partnerships with globally renowned brands including Ferrero, Nivea, Kellogg’s, and Mondelez. He is actively engaged in industry leadership, having served as General Secretary of the Asia Marketing Federation and President of the Marketing Society of Bangladesh, where he now sits as a Board Member. Recognized for his impact on the marketing fraternity, he has been awarded Fellowship by the Institute of Marketing Malaysia and continues to mentor, speak, and contribute to academic and professional communities.

Shadman has had a varied journey within the organisation, starting in Marketing, followed by multiple stints in both Marketing and Customer Development (CD), until returning to Marketing as the Marketing Director for Home Care. Since January 2025, he has been appointed as the Customer Business Development Head, marking his return to customer development again. Shadman has worked across various categories, including Fabric Solution, Home and Hygiene, Toilet Cleaner, Water Purifier, Hair Care and Deodorant. He has held leadership roles such as Category Head, Customer Marketing Head and CD Center of Excellence (COE) Head in Bangladesh. Additionally, he anchored the Enterprise Digital Transformation of UBL and led the CD Design Verticals for 4 years.